HND 商务文化策略 1.docVIP

A Report on Business Culture and Strategy Prepared by Zhang Chen Prepared for Tang Yan Student Number : 135139793 Date: May 11, 2013 Content 1.0 Introduction 2.0 Findings 2.1 Four Forces and PEST Analysis 2.2 SWOT Analysis 2.3 Guidelines for SWOT Analysis 2.4 Organization Culture 2.5 Handys Four Cultural Types 2.6 Deal and Kennedys Culture Quadrants 2.7 the Relationship between Organization Culture and Behavior 3.0 Conclusion 4.0 Reference 1.0 Introduction Alphabet Games is software games development company which is based in Scotland and formed in 2001 by three friends. In this case, we can find that Business Culture and Strategy of Alphabet Games. 2.0 Findings 2.1 Four Forces and PEST Analysis Political Factor Its basically to what degree the government intervenes in the economy and includes tax policy, labor law, environmental law, trade restrictions, tariffs, political stability and goods and services which the government wants to provide or be provided. Some countries are prohibited to import too many outlandish games products at home. And there are many policies which is aimed to avoid teenager being addicted to games. In the UK, there is taxation, employment and safety law, cooperate tax decrease of 2%. So there are both opportunities and challenges among political factors. Economic Factor It includes interest rates, exchange rates, economic growth, and the inflation rate. For the world video gaming industry, this is predicted to record 9% yearly growth through 2013, mobile and online gaming formats will capture the market because customers can make the most of wider, faster and more mobile network connections. Because of the financial crisis, the unemployment rates are heading up. And consumers expenditure ability is falling due to the disposable income; people may not have enough money to afford the cost of play games so it is a bad sign for Alphabet Games progress. Social Factor It includes the cultural aspects, health consciousness, population growth r