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How to Identify a Target Market and Prepare a Customer Profile如何确定目标市场和准备客户档案
How to Identify a Target Market and Prepare a Customer Profile
Get your message to the people who need and want what you have to offer! This guide takes you through a step-by-step process that helps you identify specific target markets within your industry and provides you with the know-how to create customer profiles to better channel your marketing efforts.
WHAT TO EXPECT
This Business Builder will take you through a step-by-step process that will help you identify specific target markets within your industry and provide you with the know-how to create a customer profile.
WHAT YOU SHOULD KNOW BEFORE GETTING STARTED
In order to market your product or service, it is imperative that you tailor your marketing and sales efforts to specifically reach the segment of population that will most likely buy your product or service. It is critical that you first determine or clearly identify your primary market. Your energies and funds then can be spent more efficiently.
If you dont know who your customers are, how will you be able to assess whether you are meeting their needs? Since success depends on your being able to meet customers needs and desires, you must know who your customers are, what they want, where they live and what they can afford.
Weve all heard a business owner say, My product is terrific! It appeals to everyone. Many of us have also seen small businesses that try to be all things to all people. This is a difficult, if not impossible, bridge to cross.
Targeting your market is simply defining who your primary customer will be. The market should be measurable, sufficiently large and reachable.
For example, a printer’s target of mid-sized firms with mid-size projects is not a measurable definition. However, a target market of firms within a radius of 20 miles, with annual revenues of $10 to $25 million and a need for four-color printing runs of approximately 5,000 pieces is a clear definition.
Once your target market is defined through your knowledge of
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