试论企业组织结构.ppt

试论企业组织结构在电子商务环境下的变革 On the organizational structure of the enterprises in e-commerce environment changes [摘要]  随着科学技术的飞速发展，电子商务技术已经成为企业经营模式和组织管理体制的变革力量。电子商务技术压缩时空、推动组织结构的演化，为企业提高竞争力创造了显著的竞争优势。因此随着电子商务应用的不断深入必须要有新型的组织结构与其相适应，而这种新的组织结构必将彻底抛弃旧的工作观念和方式，致使组织结构进行重组。本文主要是对企业组织结构在电子商务环境下的变革历程进行总结和分析，以及对中国企业未来组织结构形式的展望和预测，研究并指出在电子商务环境下企业的组织结构变革的趋势与总结变革必须要做到的各方各面，并对如何开展革命阐述具体方案以供各企业参考，以应战电子商务对企业带来的冲击和影响。 [关键词]：企业组织结构；电子商务；变革 Abstract： With the rapid development of science and technology, e-commerce technology has become a business model and organizational change management system of power. E-commerce space-time compression technology, and promote the evolution of the organizational structure, to improve the competitiveness of enterprises to create a significant competitive advantage. As a result of the continuous deepening of e-business applications must have the organizational structure of its new line, and this new organizational structure will completely discard the old concepts and methods of work, resulting in organizational structure of the reorganization. In this paper, the organizational structure of the enterprises in e-commerce environment changes course summary and analysis of Chinese enterprises and the future organizational structure of the prospects and projections, research and pointed out that e-commerce environment in the enterprise organizational structure changes and trends summing up Changes must be to do all of the parties, and how to carry out the revolution set out specific programmes for all enterprises, with regard to fight e-commerce enterprises on the impact and influence. Keywvord：Enterprise organizational structure; E-commerce; Changes 引 言 企业组织结构是现代企业管理的核心，决定着企业经营过程的路径和方式。电子商务，以互联网为平台，广泛地应用于企业管理当中，是企业能够继续获得持续竞争能力的工具，能够完成企业持续发展的必要条件。而如何制定正确的企业组织结构并有效地实施和控制，借助电子商务使企业获得持续的竞争优势，是每个企业必须面对的严峻问题。企业必须积极调整自己的管理战略，改变企业的运营方式和战略规则，必须创新企业的管理方法和改革经营方式，重新整合其内、外部组织结构，结合自身的优势找到真正适合企业发展的组织结构，并能够对企业所有的内外流程按照相应的网络环境的要求进行重组以及尽早找出在电子商