基于波特战略理论的jf公司竞争战略分析-analysis of jf companys competitive strategy based on porters strategic theory.docxVIP

目录摘要.............................................................IAbstract..........................................................II1绪论............................................................11.1 研究背景与意义................................................11.2 国内外技防报警行业的发展及研究现状............................21.2.1国外技防报警行业发展.......................................21.2.2国内技防报警行业发展.......................................31.2.3技防报警行业竞争战略研究述评...............................41.3研究的主要内容与方法..........................................52研究理论基础.....................................................72.1战略管理基本概念..............................................72.2迈克尔.波特的五力模型.........................................72.3总成本领先战略................................................82.4差异化战略....................................................83 JF公司发展环境分析103.1宏观环境分析.................................................103.1.1政治法律环境..............................................113.1.2经济环境..................................................113.1.3 社会文化环境.............................................153.1.4技术环境..................................................163.2行业竞争环境分析............................................173.2.1现有主要竞争对手分析......................................173.2.2替代品分析................................................183.2.3潜在的进入者分析..........................................193.2.4用户分析..................................................193.2.5供应商分析................................................203.3JF公司内部环境分析213.3.1人力资源状况分析..........................................213.3.2无形资源及市场地位分析....................................223.3.3企业文化分析..............................................224 JF公司竞争战略设计234.1JF公司战略定位234.1.1市场目标..................................................234.1.2产品目标..................................................244.1.3人力资源目标..............................................244.1.4服务目标..................................................244.2战略选择.....................................................25