基于第三方物流企业的集配商策略分析-analysis of distributor strategy based on third party logistics enterprises.docxVIP

AbstractAfterChinajoinsWTO,Chineselogisticsenterprisefacemoresurviveand competition pressure as overseathird partylogistics enterpriseswarmed in.At present, the thirdpartylogisticsgetgreatdevelopmentalongwiththepopularofChineselogistics.But fromthegeneralview,thesizeoftheenterpriseistoosmallandtheirserviceisatalow level,thethirdpartylogisticsisonlystayatsomelayeroratache,anddidn’tcarryoutthe wholeprocessservice.Anddidn’tformtheservicenetintherealsense.Underthe conditionoffiercecompetition,quicklychangedmarket,andindividualizeddemand,itis veryhardforanenterprisetokeepcompetitiveedgeinallbusinessaspects.Itmustfocus itsresourceandenergytodevelopcore-competence,soastoconsolidateitscompetitive edgeandsurvivalbasement.Insuchbackground,it’sbecomeverypopularforan enterprise to transfer its branch business to athirdpartyprofessional partner.Supplyhubmodeisathirdpartymanagethestore,transportationselection, assemblingandsendingbetweenthesupplierandthemanufacturer.Therawmaterial fromthesuppliersenttothethirdpartylogisticsfirstly,andthenthethirdpartylogistics sentittoeachworkerontheproductionlineaccordingtothemanufacturer’sproduction plan.Thethirdpartylogisticsenterprisetaketheroleasasupplyhub,itbelongstoaform ofprocedureoutsourcing,anditintegratedthefeaturesoflogisticsoutsourcingand purchasingoutsourcing.Thispaperisbasedonalotofstatistics,andstudyfromthe enterprise’ssurviveanddevelopmentmotivationasitsbasicpoints.Beginningfrom chaptertwoandchapterthree,whichintroducethestatusofgloballogisticsand purchasingoutsourcing,elicitthepresentstatusofChineselogisticsenterprises.Through compare,to expatiatethemeaningofthethirdpartylogisticstakethesupplyhub’s responsibility.Meanwhile,italsopointsout theadvantageanddisadvantageofit.In chapterfour,itnarrateshowtorebuildtheenterpriseintheaspectoforganization structure,informationsynchronization,purchasingtactics,andqualityguaranteeinthe environmentofsupplychainmanagement.Italsoanalysetheriskandthewaytodeal with the risk of the third partylogi