家电零售行业结算模式分析-analysis of settlement mode in home appliance retailing industry.docxVIP

优秀毕业论文 精品参考文献资料 通过 20 年的发展，国内家电零售行业取得了令人瞩目的成就，但也存在各 式各样的问题，其中最为突出的是零供双方日益加剧的矛盾，零售商侵占供应商 利益的事件时有发生。同时处于一个相同的产业价值链中，零售商何以实现对供 应商的利益侵害？这种侵害又将造成怎样的影响？对业已形成的不良影响又应 采取怎样的措施作出适当补救？ 有鉴于此，本文从纷繁的现象中抽丝剥茧，从结算模式的成因、核心内容等 入手，认为这种状况是由于零售商利用在市场竞争中形成的渠道优势和结算模式 对供应商进行一定程度的控制，尤其是基于零售商需要的结算模式在侵占供应商 利益中起到了不容忽视的作用。 利用产业价值链的相关理论，通过对流程复杂、信息透明度低、类金融模式 的风险等方面的论述，本文深入分析现行结算模式给家电零售业带来的负效应。 为保持产业价值链的健康运行，其中的各构成单位应当处于良性的动态平衡中， 一旦在整个循环过程中出现问题，使得平衡状态难以为续，势必影响产业价值链 的存在和发展，并给处于链条上的成员单位带来难以预估的损失。 通过对结算模式的分析，可以认为国内家电零售业价值链已经受到损害。因 此，本文提出了构建新结算模式的设想，新的模式将有助于零供双方建立互信机 制、推动产业联盟，最终有助于修复业已受损的产业价值链。 关键词：家电零售，现行结算模式，核心要素，产业价值链，构建新模式 分类号：F72 - III - S Summary IV IV Through the development of 20 years, the retail trade of the domestic electrical home appliances made the staggering success, but the problem of all kinds exists, among them the most outstanding one is that zero supports the contradiction which both sides aggravate day by day, the retailer occupies the incident of suppliers interests and happens occasionally. In a same industry value chain at the same time, why does the retailer realize that encroaches on the suppliers interests? What kind of influence will this kind of infringement cause? What kind of measure should be taken to remedy appropriately to existing harmful effects? In view of this, this text reels off raw silk from cocoons and shells the callus from the numerous and complicated phenomenon, from closing the cause of the mode, key content when starting with, think the state to go on the control of a certain degree because of channel advantage and settlement mode that retailer utilize among market competition forming to the supplier, especially the settlement mode based on that the retailer needed played the function that cant be ignored in occupying suppliers interests. Utilize industry relevant theory of value chain, pass to low, kinds of financial risk of mode， etc. argumentation of respect, complicatedness of procedure and transparency of information, this text analyses in depth ne