Unit 8 Internet Marketing 电子商务英语教材.ppt

* * ? Warm-up ? Background Information ? Word Study Text Analysis ? Exercises Warm-up Discuss the following questions with your classmates: ?What does marketing mean in business operations? ?List tasks of marketing in your opinion, and think about the advantages of the Internet in the marketing process. Background Information Internet marketing即网络营销，是指借助计算机网络、数据通信技术来实现营销目的的活动。网络营销的英文名称有多种， 如Internet marketing, network marketing, e-marketing, cyber marketing等，本 单元统一使用 Internet marketing。 Text Analysis A Brief Introduction to Internet Marketing [1] Imagine being able to tap into the global marketplace from your home or office. Imagine reaching many customers, quickly measuring the results of your marketing efforts, and having the ability to readily and cost-effectively adapt to changes in the marketplace, all with the click of a mouse. (译文) The Internet now makes these possible. And as more businesses go online, the Internet’s influence on marketing grows significantly each year. Many businesses are marketing their products and services online through Internet tools. Internet marketing can be a time- and cost-saving supplement to your overall marketing strategy. (译文) Text Analysis Internet marketing offers the opportunity for increased communication with your target market through techniques such as interactive Web site, online survey, e-mail, newsgroup and blog. (译文) The Internet allows you to collect immediate feedback from your customers with little expense. Text Analysis Print marketing materials are expensive to produce and traditionally have a short life. Internet marketing techniques can be produced at a reasonable cost, can contain more timely information than print brochures, and can be immediately and cost-effectively updated as your business changes. (译文) Text Analysis Keys to Successful Internet Marketing If youre planning to adopt Internet marketing to promote your business, youre probably thinking about develop