hb移动公司市场运营监控系统分析-analysis of hb mobile companys market operation monitoring system.docxVIP

AbstractOn the issuance of 3G licenses, the three major domestic telecom operators’ competitive situation has undergone some changes. China Unicom and China Telecom are showing a strong momentum of development, and China Mobile are facing more severe market environment. For in the 3G era continuing to maintain a leading position in the industry, China mobile makes higher requirements to market analysis, and the current China Mobile on business analysis system in supporting enterprise decision-making, auxiliary market operation and other aspects is increasingly weak. HB Mobile as China Mobiles subordinate companies, also faced with declining market share, management difficulties of business growth being lack of power, therefore mining market management analysis potential, enhancing the ability to create fine marketing management, and making low cost and high efficiency of the operating system market, is HB Mobile’s important measures to fierce competition in 3G era .This article is about HB Mobile market operation monitoring system research in existing management analysis system. Firstly, domestic telecom operators’ market competition environment in the whole business competition are described, then to analyze the inadequacy of present operation analysis system to support the market operation, the necessity and the urgency of building market operation monitoring system, and needs of the mobile companies to establish market operation monitoring. Moreover, HB mobile business analysis system as the foundation, studies in details the HB based mobile companys existing business analysis system and operation monitoring project experience, composes the market operation monitoring management mode and informatization construction, from organization management, data sharing, diagnostic analysis, process tracking, assessment analysis and other aspects to plan. Finally affirms the market operation monitoring platform at the same time, also points out that there are still some pr