锂离子电池生产企业长期发展战略实施研究——以tm公司为例-study on the implementation of long-term development strategy of lithium ion battery manufacturers - taking tm company as an example.docxVIP

摘要近年来，雾霾天气常常笼罩着我国的大江南北，大气污染已严重影响到人们的身心健康。为此，各级政府部门纷纷出台政策节能减排，如北京、天津、广州等城市对车辆限牌限号，垃圾分类处理，对石油石化、钢铁、有色金属、电力、化工、煤炭、建材、交通运输、机械等主要污染源行业进行重点惩治和定期监控，通过一系列的举措一定程度上改善了空气质量，净化大气环境取得了一定的成效。重点扶持和发展清洁能源，将是解决我国能源和环境重要途径，也是我国履行对国际社会承诺的重办法。本文选取TM公司作为分析的对象。近年来，TM公司伴随着锂电池行业的兴起，该公司从诞生逐步发展到相对比较成熟，见证了我国锂电池行业的发展变化。以TM公司作为分析锂离子电池生产企业长期发展战略实施的一个切入点，从锂离子电池企业的长期发展战略的制定入手，并结合锂离子电池企业近几年发展的经营成果数据，具体包括锂离子电池企业的规模、产品类别、产品质量和市场变化趋势等维度，归纳案例中体现的问题，并相应的提出解决方案，最后得出有关TM公司长期发展战略实施案例的一些启示。从全球的锂离子电池市场的发展来看，电池品牌战略将是锂离子电池企业长期生存和发展的唯一出路，然而有别于国外锂离子电池企业的稳健成熟发展态势，国内的锂离子电池企业还存在许多不成熟的地方。对于国内的锂离子电池企业而言，将自身发展与寻求突破相结合，打造属于自己的电池核心技术和品牌才是发展的长久之计。关键词：锂离子电池企业，长期发展战略，经济成果，战略实施IABSTRACTInrecentyears,oftenshroudedinfogandhazeofChinasmajornorth-south,airpollutionhasaseriousimpactonpeopleshealth.Tothisend,alllevelsofgovernmenthaveintroducedpoliciesofenergysaving,suchasBeijing,Tianjin,Guangzhouandothercitiestolicensingrestrictionsrestrictingthenumberofvehicles,wastetreatment,petroleumandpetrochemical,ironandsteel,nonferrousmetals,power,chemical,coal,buildingmaterials,Transport,machineryandothermajorsourcesofpollutionindustriesfocuspunishandregularlymonitored,throughaseriesofinitiativestosomeextent,improveairquality,cleanatmosphereandachievedsomeresults.Whilefocusingonsupportanddevelopmentofcleanenergywillbeanimportantwaytosolveourenergyandenvironmental,butalsoourapproachtotheinternationalcommunitytofulfillimportantcommitments.TMpaperselectedasthetargetcompanyanalysis.Inrecentyears,TMthecompanyalongwiththeriseofthelithiumbatteryindustry,thecompanysprogressivedevelopmentfrombirthtorelativelymature,haswitnessedthechangesinChinasdevelopmentoflithiumbatteryindustry.CompanieswithTMasananalyticallithium-ionbatterymanufacturersanentrypointforlong-termdevelopmentstrategyimplementation,startingfromthedevelopmentoflong-termdevelopmentstrategyforthelithium-ionbatterybusiness,combinedwiththeoperatingresultsdataoflithium-ionbatterybusinessdevelopmentinrecentyears,includinglithiumscaleionbatterybusiness,productcategory,productqualityandmarket