[广告英语的语言特点]英语广告的特点和翻译.docVIP

[广告英语的语言特点]英语广告的特点和翻译 篇一 : 英语广告的特点和翻译 Characteristics and Translation ofEnglish Advertisement ABSTRACT With increasing communication in the world and acceleration ofeconomic globalization, English advertisement has found its wayinto peoples lives. No matter whether we like it or not, we haveto face it. But how to understand, assess and make Englishadvertisement is a challenge to most of us. Under this situation,it is very indispensable to translate the advertisement timely,correctly and efficiently to promote the information exchange bothat home and abroad in order to improve the economicdevelopment. Advertisement is not only an economic activity promoting salesand services, but also a cultural carrier, which sets greatinfluences on our life styles and consumption habits. And thetradition, belief and value of a culture, to a great extent, affectnot only the psychology and behavior of both producers andcustomers, but also the advertisement itself. So, it is veryimportant for us to know the characteristics of advertisement. Beginning with the nature and characteristics of advertisement,Chapter one introduces definition, elements and classification ofadvertisement. Chapter two introduces language characteristics ofEnglish advertisement, simple sentences, interrogativesentences，imperative sentences，conditional sentences andelliptical sentences are frequent used in English advertisement.Chapter three discusses the translation methods of Englishadvertisement, which include: literal translation and freetranslation. Key words: Englishadvertisementcharacteristics translation 摘 要 随着世界各国交流的日益广泛和经济全球化进程的进1步加快，英语广告已成为人们生活不可缺少的一部分。不管我们喜欢与否，都要和它打交道。如何理解，评估并创作英语广告，这对我们大多数的人来说是1个富有挑战性的课题，在这1种情形之下,广告翻译是不可缺少的,正确效率的翻译促进国内和国际的数据交换和经济发展。 广告是1种经济活动，是对商品和服务的1种促销手段，但广告同时又是1种文化载体，它像是一只无形的手左右着人们的生活方式和消费习惯。广告文化具有明显的大众性、商业性、民族性和时代性的特点。一定的文化传统、信仰和价值观在很大程度上左右着商业经营者以及消费者的心理和行为，进而影响广告活动本身。所以，了解广告的特征也非常重要。 本文将从广告的本质与特征入手，第一部分介绍了广告的定义，元素和分类。第二部分介绍了英语广告的语言特征。简单句，疑问句