Pepsi Bottling form Russia Venture（三）.pptVIP

Current Event Presentation Presented By: Meghan Cianelli, Samantha Hicks Vanessa Hoza PepsiCo and The Pepsi Bottling Group Announce New Joint Venture Operation in Russia March 1, 2007 Reuters Online /article/mergersNews/idUSN0136404120070301?src=030107_1204_FEATURES_merger_talk Facts on Pepsi PepsiCo is one of the worlds largest food and beverage companies with annual revenues of $35 billion. Its portfolio includes 17 brands that generate $1 billion or more each in annual sales. Its principal businesses include Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. Facts on Pepsi The Pepsi Bottling Group, Inc. is the worlds largest manufacturer, seller and distributor of Pepsi-Cola beverages Has operations in the U.S., Canada, Greece, Mexico, Russia, Spain and Turkey. Pepsi History In Russia In Russia, Pepsi once had a larger market share than Coca-Cola. PepsiCo made a deal with the Soviet Union for scale production of Pepsi in 1972. When the Soviet Union fell apart , Pepsi, was associated with the old Soviet system Pepsi History In Russia In the early 1990s, the term, “Pepsi-stroika, began appearing as a pun on “perestroika, the reform policy of the Soviet Union under Mikhail Gorbachev. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent. Pepsi Bottling forms Russia Venture PepsiCo, Inc. and The Pepsi Bottling Group, Inc. announced the formation of PR Beverages Limited, a joint venture comprising PepsiCos concentrate and PBGs bottling businesses in Russia. Pepsi Bottling form Russia Venture This joint venture will enable the Pepsi system to respond more quickly to marketplace dynamics. Pepsi will be in an even better position to strategically invest in Russia to accelerate the Pepsi system’s growth. Adaptation of Pepsi in Russia Products must be adapted in response to different or foreign market conditions. Pepsi had designed a different bottle which appeals t