基于用户分析的轻型mpv汽车的设计定位探索与实践-exploration and practice of light mpv vehicle design positioning based on user analysis.docxVIP

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2018-08-14 发布于上海
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基于用户分析的轻型mpv汽车的设计定位探索与实践-exploration and practice of light mpv vehicle design positioning based on user analysis.docx

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基于用户分析的轻型mpv汽车的设计定位探索与实践-exploration and practice of light mpv vehicle design positioning based on user analysis

目录第一章绪论···········································································································11.1课题来源及研究背景···············································································11.1.1MPV汽车及轻型MPV汽车的基本概念11.1.2轻型MPV汽车发展现状及问题11.1.3课题来源.............................................................................................31.1.4轻型MPV汽车产品及其产品基本功能41.2国内外研究现状························································································41.2.1用户研究的发展现状..........................................................................41.2.2设计定位的发展现状..........................................................................51.3课题研究目标及意义···············································································51.4课题研究运用的理论及方法·································································61.4.1用户研究理论及其方法......................................................................61.4.2产品设计定位的相关理论..................................................................81.4.3设计定位重要性及其原则..................................................................81.4.4用户研究在产品设计定位中的应用..................................................91.5论文研究的主要内容及创新点··························································101.5.1论文研究主要内容和框架................................................................101.5.2课题研究的创新点...........................................................................111.6本章小结····································································································11第二章轻型MPV汽车设计定位研究················································122.1汽车设计的定位分析·············································································123.2.1专家用户的确定................................................................................203.2.2专家用户访谈....................................................................................203.2.3专家用户访谈效度、信度分析........................................................203.2.4轻型MPV汽车高端品质结构因素213.2.5轻型MPV汽车高端品质因素排序233.3问卷设计与调查···············