基于需求分析理论的商务英语课程设置研究——以山东交通学院为例-research on the curriculum design of business english based on demand analysis theory - taking shandong jiaotong university as an example.docxVIP

基于需求分析理论的商务英语课程设置研究——以山东交通学院为例-research on the curriculum design of business english based on demand analysis theory - taking shandong jiaotong university as an example.docx

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基于需求分析理论的商务英语课程设置研究——以山东交通学院为例-research on the curriculum design of business english based on demand analysis theory - taking shandong jiaotong university as an example

ContentsAbstracti摘要iiiIntroduction1Chapter One Literature Review4Studies of Needs Analysis 4Needs Analysis in the West 4Needs Analysis in China 7Studies of Business English and ESP 9Studies of Curriculum Design 10Chapter Two Needs analysis Theory 12Definition of Needs 12Classification of Needs 13Perceived Needs Felt Needs 13Object Needs Subjective Needs 13Target Needs Learning Needs 14Needs Classified from the Perspective of Outsiders or Insiders 16Situational Needs Communicative Needs 17Definition of Needs Analysis 18Models of Needs Analysis 20Target Situation Analysis (TSA) 20Present Situation Analysis (PSA) 22Hutchison and Waters‘ Model 23Dudley-Evans and St John‘s Model of Needs Analysis 24Procedures of Needs Analysis 25Chapter Three Research Methodology 27Introduction 27Research Questions 27Methodology 28Survey 29Employers‘ Interview 30Experiment 31Participants 31Participants of the Survey 31Participants for the Interview32Participants for the Experiment32Data Collection33Data Analysis34Chapter 4 Results and Discussion35Survey35Questionnaire for the Undergraduates35Questionnaire for the Graduates41Teachers‘ Questionnaire50Employers‘ Interview52Experiment54Chapter 5 Implications and Suggestions58Curriculums Design58The Orientation of Business English58Localized Business English Teaching58Modularized Business English Curriculum Design59Practical Teaching59Teaching Methodology60The Most Important Communication Skills60Class Organizational Form60Teaching Material61Faulty Build-up61The Balance of Language and Business62Conclusion63References65Appendix I71Appendix II73Appendix III75Appendix IV77Appendix V78Acknowledgements87Publications88Lists of TablesTable 4.1 Motivation of Choosing Business English Branch36Table 4.2 Satisfaction Rate of the Undergraduates37Table 4.3 Difficulty Rate of the Undergraduates37Table 4.4 Undergraduates‘ Most Favored Class Organization Form38Table 4.5 Undergraduates‘ Most Favored Classroom Activities38Table 4.6 Proportion of English a

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