基于增强现实技术的数字旅游设计及用户体验分析-digital tourism design and user experience analysis based on augmented reality technology.docxVIP

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基于增强现实技术的数字旅游设计及用户体验分析-digital tourism design and user experience analysis based on augmented reality technology.docx

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基于增强现实技术的数字旅游设计及用户体验分析-digital tourism design and user experience analysis based on augmented reality technology

AbstractWiththequalityoflifeandtransportationconvenienceimproved,moreandmorepeoplehavetheabilityandhavetimefortourismactivities.Nowadays,touristshavenotjustbeenrigidlyadheretoaquicktour,butfocusmoreonthedeepconnotationandall-directionexperienceduringtravelling.Comprehendingthedeepculturalandhistoicalconnotationwhenenjoythebeautifulscenery,touristscouldmeettheirpsychologydemandoftourist,suchasbeingrespectedneeds,knowledgeneeds,aestheticneedsandself-actualizationneedsthroughtheinteractionbetweenvarioussensesandtheenvironment.Asanewwayoftourismactivities,digitaltourismhasattractedmoreandmoreattention.Howtocombinedigitaltechnologywiththerealityoftourismbetterandprovidestouristsabettertravelexperiencetomeettheirpsychologicalneedsofvariouslevelsoftravel,hasbecomeatopicofcommonconcerninthefieldofdigitalmediatechnologyandtourismindustry.Humancognitiveprocesseswasconsistedofthreeparts,andtheyareassimilation,adaptation,balancing.Theinteractionbetweenthecognitivesubjectandtheenvironmentisthecoreofthecognitiveprocesses.Perceptionisthepremiseofcognition,andcognitiveprocessesarebuiltonthebasisofperception.Therefore,therearetwowaystoraisetourismrecogniton,thatis,raisingtourismperceptionandraisinginterationexperienceoftourism.Theaestheticsandinteractionofaugmentedrealitytechnologycouldhelpraisepercptionandinteraction,thuscontributetohumancognition.Digitaltourismdesignbasedonaugmentedrealitytechnologydesignsfromthreedimensions,thatis,cognitive,emotionalexperience,aestheticexperience.Throughexperimentandinvestigation,thispaperverifiesitsadvantagesinpromotingtourismawarenessandperception,thustourismnotonlygeneratedeepawareness,butalsogaingreatersatisfactiontotourismproductsthroughhavingmoregoodemotionalexperienceandaestheticexperiencetointhetourismprocess.Insummary,asfast-growingtechnology,augmentedrealitytechnologyhasgetwidespreadconcern,anditssuperioraestheticcharacteristicsandinteractivefeatureswillprofoundlyaffectthefieldofdigitalmediatechnology.Thecombinationofaugmentedrealitytec