CHAPTER 3 PARADIGMS AND COMMUNICATION THEORY3章研究范式和传播理论.pptVIP

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CHAPTER 3 PARADIGMS AND COMMUNICATION THEORY3章研究范式和传播理论.ppt

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CHAPTER 3 PARADIGMS AND COMMUNICATION THEORY3章研究范式和传播理论

Building Communication Theory Chapter 3 Chapter 3Paradigms and Communication Theory Paradigms and Communication Theory Paradigm Shift (see discussion of Kuhn, Ch. 2) Paradigm: Metatheory: Theoretical Perspective Paradigm Paradigm Paradigm Theory Type Theory Type Theory Type Theory Theory Theory Metatheoretical Assumptions Ontology Nature of reality Human nature, etc. Epistemology How is knowledge gained How does knowledge “accumulate” etc. Axiology The Subjective-Objective Dimension (Source: Burrell and Morgan, 1979: 3) Subjective Objective Ontology/ Epistemology /fig/1600110302002.png The Subjective-Objective Dimension Nominalism Realism ontology Anti-positivism Positivism epistemology Ideographic Nomothetic methodology The subjectivist approach to social science The objectivist approach to social science (Source: Burrell and Morgan, 1979: 3) Voluntarism Determinism human nature Scientific key words Cause?Effect, influence, affect, lead to Factors, variables Predict Generalizable Analytic/reductionistic Quantitative (or qualitative) Humanistic key words Contextual Interpretive Social construction Holistic Subjective Qualitative (usually) The Social Change/Status Quo Dimension (Source: Burrell and Morgan, 1979: 3) Radical Social Change Regulation/Status Quo/Observation Axiology Critical key words Power (struggles, etc.) Production and reproduction of social structures (like sexism, racism, classism) Empowerment, emancipation, resistence Social relations Ideology, hegemony Social change Qualitative or quantitative Four Paradigms for Social Analysis (Source: Burrell and Morgan, 1979: 22) ‘Radical humanist’ ‘Interpretive’ ‘Radical structuralist’ ‘Functionalist’ SUBJECTIVE OBJECTIVE THE SOCIOLOGY OF REGULATION THE SOCIOLOGY OF RADICAL CHANGE But usually only 3 in communication! (Source: Burrell and Morgan, 1979: 22) SUBJECTIVE OBJECTIVE REGULATION RADICAL CHANGE CRITICAL: Social change SCIENTIFIC: Predict/ Control HUMANISTIC: Observe/ Interpret Building C