产权属性视角下中国驰名商标认定与企业绩效效应分析-analysis of chinas well-known trademark recognition and enterprise performance effect from the perspective of property right attributes.docxVIP

三峡大学硕士学位论文三峡大学硕士学位论文 PAGE VI PAGE VIAbstractWell-known trademark, which is widely known to the public, is the highest form of brand products or famous enterprise reputation. In modern brand competition era, China well-known trademark products and the enterprises who owned the trademark are greatlyfavored and concerned by consumers and markets. Since China joined the 《 ParisConvention on the Protection of Industrial Property》in 1985, the China well-known trademark then highly received the government’s protection. The existing literature revealed that the academia research on well-known trademark mainly focused on the legal protection, brand cultivation, etc. But how the well-known trademark promotes performance improvement and value enhancement of the enterprise still haven’t deserved the academia attention that merits, since it’s a special form of intangible resource as well as a kind of tool that characterize the corporate reputation.Based on this, combined the fact that the current economic in China has emerged the situation of “State-owned progress while private retreat”, the paper selects a total 150listed companies, which got the well-known trademark identifying through administrative procedures from 2004~2008, as the sample. Placed the China well-known trademark in different property attribute companies, study the performance variation after getting well-known trademark identifying and the formation mechanism of performance effect that trademark release from the perspective of strategic management.The content of the essay can be divided into six parts. Part I is introduction, including research background and significance, content and method, technical rout and innovations. Part II is related literature review, it mainly include the literature review and evaluation on reputation, well-known trademark and corporate performance of such three related fields. Part III is empirical research design. Part IV is to study the effect that identifying well-know