广西面向东盟的体育传播活动分析：现状 问题与对策-analysis of guangxis sports communication activities towards asean current situation, problems and countermeasures.docxVIP

II-IThe Study on Sports Communication of Guangxi Towards ASEAN Countries：Current Situation, Problems and StrategiesABSTRACTIn recent years, Guangxi is presenting the stage for all-round sports communications with ASEAN countries , keeping intimate relationship in relevant areas such as sports events , the communication and cultivation of talent and sports education . Nowadays, sports have become a new approach to link Guangxi and ASEAN countries . Modern sports have become a common phenomenon in contemporary international society , the vital symbol and tool to demonstrate the comprehensive national power , spark the national spirit andpropagate peace and friendship as well . In the frame of communication ，sports communication refers to human communication behavior use the sport as communication media and communication contents . Guangxi develops the sport diplomacy with ASEAN countries by sports activities , which makes Guangxi and ASEAN countries become closer , and has deepen understanding .Based on the theory of Communication , by applying the methodology of case study, this thesis makes a particular study on the sports communication of Guangxi towards ASEAN countries from communicators , communication contents and communication media to conclude the current situation , and to analysis the communicators lack of vitality , poor dissemination of the contents of the control , and formation of the representative brand events. From theII-IIperspective of trans-culture communication and brand building , this paper tries to find out the solution and strategies to strengthen the sports communication of Guangxi towards ASEAN countries.KEYWORDS: China-ASEAN；Guangxi；Sports Communication；Sports brandsII-V目录 HYPERLINK \l _bookmark0 目录 IV HYPERLINK \l _bookmark1 第一章 绪论 1 HYPERLINK \l _bookmark2 1.1 研究缘起 1 HYPERLINK \l _bookmark3 1.2 文献综述 2 HYPERLINK \l _bookmark4 1.3 研究对象 4 HYPERLINK \l _bookmark5 1.4 研究方法 4 HYPERLINK \l _bookmark6 第二章作为文化载体和传播媒介的体育传播活动 5 HYPERLINK \l _bookm