时尚与传统民间艺术设计研究——从消费心理学角度谈女性手机袋设计-research on fashion and traditional folk art design - discussion on womens mobile phone loan design from the perspective of consumer psychology.docxVIP

touristsouvenirsbrandandincreasetourismproductsaddedvalue,soastoboostthelocaleconomydevelopment.Keywords:Femalemobilephonebag;Fashion;Consumptionpsychology;Traditionalfolkart;Touristsouvenirs目录第1章绪论...........................................................................................................11.1课题来源........................................................................................................11.2研究课题的目的和意义.................................................................................11.3国内外研究现状.............................................................................................11.3.1欧美国家手机壳研究................................................................................11.3.2国内手机袋研究......................................................................................21.3.3国内外知名女性所用的手机包................................................................61.4研究的创新之处.............................................................................................7第2章女性审美心理与手机袋设计研究............................................................82.1女性审美心理研究.........................................................................................82.1.1中国色彩与女性色彩研究.......................................................................82.1.2当代国际时尚色彩影响研究.................................................................162.1.3女性手机袋造型研究.............................................................................212.1.4中国女性携包流变..................................................................................222.2女性消费心理学与营销策略研究................................................................232.2.1女性消费心理因素影响..........................................................................242.2.2青年女性的消费心理特征......................................................................242.2.3青年女性的营销策略..............................................................................252.2.4中年女性的消费心理特征......................................................................272.2.5中年女性的营销策略...