乡土元素在绿色包装设计中的运用研究——以安化黑茶包装为例-research on the application of local elements in green packaging design - taking anhua black tea packaging as an example.docxVIP

万方数据 万方数据 实例分析。通过田野调查，将市面上的安化黑茶包装与国内外其他优 秀的茶叶包装进行比较，探索出乡土元素在黑茶包装设计中运用的方 法。三是从民间手工艺传统技艺传承的尴尬、融入现代化进程的困惑、 以及传承与保护不足三方面分析当前绿色包装设计中乡土元素应用的 缺失。四是提炼乡土元素在绿色包装设计中运用的方法，主要从文化 符号的提取与运用、传统艺术造型和民间原生态材料的提取与巧借、 绿色包装文化理念的渗透等几个方面来体现，并合理地运用到自己的 设计实践中。 关键词：绿色包装，乡土元素，安化黑茶 ii ABSTRACT Entering into the twenty-first Century, with the rapid development of information technology and the impact of multiculturalism, Chinas packaging industry is facing enormous challenges hitherto unknown. Recently, the national development and Reform Commission has promulgated a series of policies and regulations, gradually setting off a low carbon economy. In this context, the green packing theory research and practice has become a hot topic today. Local elements often contains the factor of harmony between man and nature, and embodies the harmony between man and nature ecological gene China traditional. The native element is suitably used in green packaging design, and the extent of Chinese is the inheritance and development of traditional culture. Tea, as Chinas intangible cultural heritage, rich local culture packaging to make black tea has more full of life and spiritual. We should base ourselves on the local characteristics of the tea culture, the traditional culture as the carrier, based on local resources, mining traditional tea culture elements related to creative ideas, let tea packaging not only carrying the promotion and appreciation of the function, but also to a certain extent, bear the idea spreading environmental awareness. Thesis develops from the angle of culture for iii the green packaging design to explore a feasible road. The principle and method of the comprehensive use of design science, environmental science, ecology, sociology, ethics and other related subjects, discussed the theory and method of local elements of green packaging design, combined with the tea packing case to unscramble the local elements using confusion in green packaging design at present, in order to explore the l