体育赛事网络图文直播的现状与对策分析-analysis on the current situation and countermeasures of online graphic broadcast of sports events.docxVIP

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体育赛事网络图文直播的现状与对策分析-analysis on the current situation and countermeasures of online graphic broadcast of sports events.docx

体育赛事网络图文直播的现状与对策分析-analysis on the current situation and countermeasures of online graphic broadcast of sports events

摘要网络的不断发展,新型的信息传播方式和新媒体不断产生,每一种形式的传播都离不开图片,都离不开文字,其中,网络图文直播便是针对网络直播而新生的另一种直播形式。这种图文直播的形式迅速、客观、精准,给人以耳目一新的感觉,在众多竞争的形式中脱颖而出并稳步发展,逐步完善。随着科技进步和现代信息技术的发展,网络图文直播的社会影响日益扩大,已经成为人们获取新闻信息的重要途径,成为现代传播的生力军。而网络图文直播的发展给体育相关的各个方面同样带来了重大影响。网络图文直播的应用很广泛,多方面、宽领域,但其还是多应用于体育赛事的直播。在受众观看进行得如火如荼的体育比赛时,人们都想即时了解赛事的进展状况,网络图文直播为我们提供了极大方便,对体育信息的宣传及传播也起到了积极的推动作用。网络图文直播是被受众所重视的直播,它必将为体育赛事的网络直播带来新的机遇。网络图文直播作为体育赛事传播活动的重要方式之一,在发展过程中不可避免的也暴露出种种问题,需要进一步分析与解决。本文在查阅了各方面资料的基础上,对网络媒体中网络图文直播的特征及问题进行了分析,同时也分析了网络图文直播所存在的诸如标准、受众特征以及图片的使用版权等问题,并对网络图文直播与传统媒体进行了比较分析,从中总结出网络图文直播在体育赛事传播中体现的独特优势及其存在的问题,针对问题提出相应的对策。关键词:体育赛事;网络图文直播;问题与对策ABSTRACTThecontinuousdevelopmentofthenetwork,thenewinformationandcommunicationmethodsandnewmediacontinuetoproduceeveryformofcommunicationareinseparablepictures,cannotbeseparatedfromthetext,whichthenetworkbroadcastgraphicsisanothernewbornwebcastdirectseedingform.Thisformofbroadcastgraphicsquickly,objective,accurateandgivesarefreshingfeelingtostandoutintheformofmanycompetitiveandsteadydevelopment,andgraduallyimprove.Withthedevelopmentofscientificandtechnologicalprogressandmoderninformationtechnology,expandingthesocialimpactofthenetworkbroadcastgraphics,hasbecomeanimportantwayforpeopletoobtainnewsinformation,becomeaforceforModernMedia.Alsobroughtasignificantimpactonthedevelopmentofthenetworkbroadcastgraphicsinallaspectsrelatedtosports.Networkbroadcastgraphicsapplicationsisverybroad,multifacetedandwide-ranging,butusedinlivesportingeventsandmore.Intheaudiencetowatchsportscompetitionsinfullswing,peoplewantinstantunderstandingofthestateofprogressofthetournament,thenetworkbroadcastgraphicsprovideagreatconvenienceforus,playedapositiveroleinthepromotionanddisseminationofsportsinformation.Networkteletextbroadcastliveaudienceattention,itisboundtobringnewopportunitiestothewebcastofsportingevents.Networkbroadcastgraphicsassportingeventsdisseminationactivitiesofoneoftheimportantways,inevitableinthedevelopmentprocess,butalsoexposedtheproblems,needsfurtheranalysisandsolution.Onthebasisofaccesstoinfor

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