武汉华龙生物制药的营销策略分析-marketing strategy analysis of wuhan hualong biopharmaceuticals.docxVIP

II II Abstract Wuhan Hualong Bio-pharmaceutical co., LTD. was founded in 2000, which is a high-tech enterprise engaged in biological pharmacy. At present, the total of about 7000 pharmaceutical companies in China, there is a fierce competition among enterprises. Hualong belongs to a small and medium size company. Following the particularity of domestic pharmaceutical marketing under the present medical system, in order to better promote and realize the Hualong to become bigger and stronger, and steadily to become a measure of this domain, the author makes an in-depth analysis and research from the angle of strategic marketing development of Hualong. Through the study, the author carries on the accurate positioning of the current marketing to the enterprise development, deeply analyses the development goals for the future, and puts forward scientific and appropriate marketing strategies, with providing important reference and basis to the Hualong marketing development. . The study methods, which the author has adopted, are mainly the literature research, the internal and external environment analysis, the method of theory combined with practice, the expert interview method, the field survey method and through the combination of theory and practice, using text, charts, analysis, modeling tools and etc. This study analyses the characteristics of drug sales, the present situation of pharmaceutical industry marketing, and forecasts the future drugs market potential. The author also reasonably analyses the opportunities and challenges of the Hualong biological products, and comparatively analyses the advantages and disadvantages in the following various products. The author combines with Hualong biological internal marketing resources, capabilities, core competitiveness and other key factors and through the marketing mix theory combined with the reality of each Hualon biological marketing development to formulate scientific and rational marketing strategy, and finally to