企业战略管理Chapter 1(中英).pdfVIP

Strategic Management: competitiveness and globalization Part I: Strategic Management Inputs 战略管理的投入 Chapter 1: Strategic Management and Strategic Competitiveness 战略管理和战略竞争力 1  1、why I choose this book as our textbook?  The 21st century is a timeframe of global economy,and the enterprise must have the unique competitiveness to gain the return and keep live in the markets  this book concludes the total content of all strategy management  It writes on the base of classic theories,and depart from preaching rigidly, emphasize on new angle and thinking-ways to choose strategy basing on the fact  2、the different between pure english class or Theory Course teaching in chinese and Bilingual theory course in my opinion ,bilingual /baɪ lɪ ŋgwəl / education means using two languages to study or teach the course,e.g.my PPT slide has been writing both in english and chinese, neither just the translating english into chinese for students nor pure teaching class is in my class 2 Chapter 1: Strategic Management and Strategic Competitiveness Overview: Eight content areas Nature of Competition 竞争的本质 st 竞争格局 The 21 Century Competitive Landscape I/O Model of Above-Average Returns (AAR) 赚取超额利润的行业组织模型 Resource-Based Model of AAR 赚取超额利润的资源基础模型 Strategic Vision and Mission 战略愿景（意图）和使命 Stakeholders 利益相关者 Strategic Leaders 战略领导者 The Strategic Management Process