首旅酒店培训课程课件.ppt

In a 2014 survey for Phocuswright Research, Chinese travelers showed significantly higher adoption rates for mobile activities related to travel. About two thirds reported using mobile during the destination selection and shopping phases and a quarter used mobile to make a travel purchase. * * In a 2014 survey for Phocuswright Research, Chinese travelers showed significantly higher adoption rates for mobile activities related to travel. About two thirds reported using mobile during the destination selection and shopping phases and a quarter used mobile to make a travel purchase. * * 给企业带来的价值： 1.???? 微博，微信，豆瓣三个平台的搭建和运营，吸引了一大批高质量粉丝。 2.???? 在社交平台上建立Airbnb的品牌知名度，增强用户对airbnb的品牌认知， 3.???? 通过有针对性的内容发布和线上活动，促进预定转化，带来非常可观的订单增长。 ? 时趣的解决方案： 1.???? 在主流社交媒体平台搭建官方帐号，并树立清晰定位，提升品牌辨识度。 2.???? 根据粉丝喜好和品牌特点，进行有针对性的内容规划。 3.???? 与众多KOL建立联系，多方面有效推广。 4.???? 结合时事或节假日热点，与品牌进行结合，增加曝光和品牌好感。 5.???? 线上活动与粉丝互动，发放优惠代码，促进订单大量增长。 ? ? 服务亮点： 1．???????? 精准的内容规划，高质量文案撰写。 2．???????? 新年线上互动活动，优惠代码促进订单转化。 3．???????? 搭建社交口碑聆听的舆情监听和粉丝互动。 微博中#美屋藏不住#这个tag主要是介绍airbnb的房源，这个话题的曝光量应该已经过亿了，吸引新粉丝60W 价值上体现，除了客户一开始的一些目标，社交媒体的粉丝数量、品牌曝光等等，还在最新的新年campaign中，考虑到商业的转化，利用发红包的机制、精准的推广、有趣的话题，来提升整个红包的使用转化率。 * 通过在社交媒体发现,构建,以 及讲述故事,将体验型旅行的魅力和价值以及社区归属感的品牌理念传递给旅行者。 In a 2014 survey for Phocuswright Research, Chinese travelers showed significantly higher adoption rates for mobile activities related to travel. About two thirds reported using mobile during the destination selection and shopping phases and a quarter used mobile to make a travel purchase. * * In a 2014 survey for Phocuswright Research, Chinese travelers showed significantly higher adoption rates for mobile activities related to travel. About two thirds reported using mobile during the destination selection and shopping phases and a quarter used mobile to make a travel purchase. * * * * * 1 Chinas mobile boom goes well beyond rail, as the story of the shift to online quickly becomes the story of a shift to mobile. 2 In 2016, China will be the first country where