V1购物广场开发项目风险管理研究-项目管理专业论文.docxVIP

V1 购物广场开发项目风险管理研究 摘 要 随着我国社会主义市场经济的发展和改革开放的不断深入，房地产业得到了 迅猛的发展，房地产业已逐步成为国民经济的支柱产业。随着中国房地产业市场 的日益成熟和繁荣，以及国际化程度的日益提高，商业房地产异军突起，开发量 逐步增加。 当前，商业房地产逐步成为投资热点，开发规划不断扩大，开发投入逐年增 加，房地产开发企业也面临越来越激烈的市场竞争。在激烈的市场竞争中，如何 取得竞争的胜利是各房地产企业面临的严峻问题。而解决这些问题，首先要对投 资的商业房地产项目进行项目管理的风险研究，进而作出正确决策。 本文运用房地产项目风险管理研究的基本理论，结合商业房地产的特点，选 择 V1 购物广场项目作为案例研究对象进行风险分析。房地产项目风险分析的内 容涉及面较广且过程复杂，方法虽然各异，目标却是一致的，就是如何合理缩小 风险因素的不确定性。 本文遵照理论与实际相结合的原则，按照商业房地产投资项目风险管理的特 点，根据 V1 购物广场开发项目实际情况，利用商业房地产开发项目风险研究理 论中的风险识别、风险评估等方法分析了 V1 购物广场开发项目在投资决策、项 目开发建设、销售等方面的风险。并提出了较为详细的风险管理对策和建议。 通过基于风险理论的评价结果显示，该商业房地产项目在投资建设及销售阶 段存在的风险处于低等风险。 文章共分绪论、房地产项目风险管理研究的基本理论、V1 购物广场项目基 本情况分析、V1 购物广场开发商风险研究、V1 购物广场房地产项目的风险控制 与防范、结论与展望等内容。 关键词：房地产项目；风险分析；风险评价；风险识别 V1 Shopping Plaza Real Estate Project Risk Management Research Abstract With the development of socialist market economy and the deepeing of the reform,real estate has rapidly developd and gradually become the pillar industries.With real estate market is becoming more mature and prosperity and international level is rising,the amount of commercial real estate development and gradually increase.And solve these problems, the thing of the commercial real estate investment first to do is research project management of risk, and then make the correct decisions. Currently, the commercial property gradually become hotspots of investment,develop scale constantly expanding ,investment increasing year by year,real estate development companies are also increasingly heated market competition.In fierce market competition,how to obtain the victory of the competition is the real estate enterprises are facing the problem. According to the theory and practice, in accordance with the principle of combining the commercial real estate investment project risk management, based on the basic theory of the risks of the real estate management, combining the characteristics of real estate industry, selects a project named V1 shopping plaza as a case. Although various methods are adopted, the goal is the same,