VISA的中国业务发展分析-工商管理专业论文.docxVIP

ANA LYSIS OF VIS A’S BUSINESS DEVELOPMENT AND OPER AT ION IN CHINA ABSTRACT Visa, the world’s largest electronic payment technology company by the size and the numbers of annual transaction processed, just had another year of success by ranking as the most widely used bankcard brand across the globe. Given that Visa has such a successful globe operation, it is expected that it can easily copy the winning formula and repeat its success in every country. However, this is not the case for Visa’s operation in China. The main reason that stops Visa’s market growth in China is the current banking regulation which prohibits the foreign bankcard companies to operate RMB bankcard business. As the overall economy is further developed, China is more likely to open up its strictly controlled financial industry. When the open up of RMB bankcard business is realized one day, Visa will certainly have a great opportunity to acquire larger market shares through the credit card sector which it has already in collaboration with China Unionpay (银联). The dissertation firstly exams the overall environment that Visa builds its business under. The following chapter talks about the establishment of Visa and its operation status quo in China. Followed by the challenges that are currently posed to Visa’s operation in China, few potential solutions are proposed to Visa to consider and take action on. In addition, recommendations to improve the credit card market in China are also carefully addressed in the dissertation. KEYWORDS: Visa, MastercCard, China UnionPay, credit card, market, GDP 上海交通大学 学位论文原创性声明 本人郑重声明:所呈交的学位论文，是本人在导师的指导下，独立进行研 究工作所取得的成果。除文中已经注明引用的内容外，本论文不包含任何其他 个人或集体已经发表或撰写过的作品成果。对本文的研究做出重要贡献的个人 和集体，均己在文中以明确方式标明。本人完全意识到本 声 明的法律结果由本 人承担。 学位论文作者签名 :t令在乙民人 日期:Yt {U 年 月 / 日 2 上海交通大学 学位论文版权使用授权书 本学位论文作者完全了解学校有关保留、使用学位论文的规定，同意学校 保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和 借阅。本人授权上海交通大学可以将本学位论文的全部或部分内容编入有关数 据库进行检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文 。 本学位论文属于 保密口， 在 年解密后适用本授权书。 不保密Ef。 (请在以上方框内打 .J ) 叫