“上海黄浦”门户网站改版策略研究——基于四分图模型构建公共管理学专业论文.docxVIP

上海交通大学 上海交通大学 MPA 学位论文 “上海黄浦”门户网站改版策略研究——基于四分图模型构建 II II 分图，根据指标在模型图中的分布情况，研究分析各个专栏的公众满意度 现状，查找出门户网站当前存在的问题，并得出初步的应对策略。 再次，选取国内外两个优秀政府门户网站，即新加坡政府门户网站和 “北京朝阳”门户网站作为典型，分析论述两个门户网站“以用户需求为 导向”的基本建设理念和版块栏目设置情况，从而为“上海黄浦”门户网 站的改版优化提供借鉴和启示。 最后，在上述理论论述、模型分析和比较研究的基础上，对“上海黄 浦”门户网站的改版优化提出具有可行性和可操作性的对策建议。一是对 网站建设提出“强化服务理念、拓展服务内涵”的总体思路，二是根据公 众满意度调查分析情况，着重围绕网站的“政务大厅”和“生活服务”版 块进行改造，紧紧围绕社会公众需求，牢牢把握区县级政府的特殊性，倾 力打造网上办事综合服务平台，充分整合基层服务和信息资源，最大限度 地为社会公众提供全方位、便捷、高效的公共服务，全面提升“上海黄浦” 门户网站的公众满意度。 关键词：政府门户网站，网站公众满意度，四分图模型 PAGE PAGE IV RESEARCH ON THE REVISION STRATEGY OF “SHANGHAI HUANGPU” OFFICIAL WEB PORTAL ——BASED ON THE QUADRIFID GRAPHS MODEL ABSTRACT The official portal website is the integrated window and platform on which various governments released information,provide service and interact with the public on the Internet.In the critical year of 2012,after the revocation of Huangpu District and Luwan District, new Huangpu District is facing the overall integration of E-government,and “Shanghai Huangpu” official web portal is facing the task and challenge of revision and optimization. During the process of planning and design,the key and difficult problem lies in how to meet the needs of the public and how to promote the service level and efficiency. This thesis firstly analyzes the theoretical foundation of the construction of government portal website.On one side,the official portal website construction of a public service-oriented government should be based on the public satisfaction as the goal.Its performance should also be measured by the public opinion.On the other side,according to “customer oriented concept”, the main content of the New Public Management Movement(NPM), quadrifid graphs model on the customer satisfaction,which is widely used in enterprise management,can also be introduced to the management of government portal website.This thesis tries to establish the analysis framework based on the quadrifid graphs model of the public satisfaction to the government portal web