“大美青海”旅游品牌建设与政府作用研究公共管理专业论文.docxVIP

万方数据 万方数据 author then puts forward how to better make use of the local government function, improve the The Magnificent Qinghai tourism brand construction, they are the government playing the planning function, improving brand contraction , strengthening coordination and guidance for the brand spread more quickly , strengthening the governments protection, protecting the brand and perfecting the government investment effect, making up for the brand construction financing gap. Keywords: The Magnificent Qinghai Tourism Brand, Construction, Government Function III 目 录 摘 要······························································································ I ABSTRACT ·····················································································II HYPERLINK \l _bookmark0 目 录····························································································IV HYPERLINK \l _bookmark1 第 1 章 绪论···················································································· 1 HYPERLINK \l _bookmark2 1.1 研究背景与意义 ········································································· 1 HYPERLINK \l _bookmark3 1.2 国内外研究综述 ········································································· 5 HYPERLINK \l _bookmark4 1.3 研究方法与研究框架 ·································································· 11 HYPERLINK \l _bookmark5 1.4 研究创新点与难点 ····································································· 13 HYPERLINK \l _bookmark6 第 2 章 概念界定与理论依据 ····························································· 15 HYPERLINK \l _bookmark7 2.1 概念的界定 ·············································································· 15 HYPERLINK \l _bookmark8 2.2 理论依据 ················································································· 21 HYPERLINK \l _bookmark9 第 3 章 政府作用下“大美青海”旅游品牌建设现状 ······························· 23 HYPERLINK \l _bookmark10 3.1 “大美青海”旅游品牌的提出······················································ 23 HYPE