泰国旅游趋势分析.docVIP

泰国旅游趋势分析 　　摘 要：旅游业是泰国的经济支柱，而中国旅游市场在泰国旅游业中占有重要地位。泰国与中国之间建立旅游关系已经有二十多年的历史了。自泰中建交以来，大量中国游客都把泰国作为首选的旅游目的地。中国游客喜欢游泰国主要因为赴泰国旅游物超所值，具有质量保障，能带来舒适体验，且在文化上有认同感。未来在赴泰安全问题进一步被重视的基础上，“零自费”行程将会变成中国赴泰旅游的主流，免签后泰国或成新的境外热门购物地。 　　关键词：泰国；旅游；趋势；中国游客 　　中图分类号：F590 文献标志码：A 文章编号：1673-291X（2014）34-0235-05 　　一、Thailand tourism trend 　　Thailand was one of the first players in Asia to capitalize on this then-new trend.Tourist numbers have grown from 336，000 foreign visitors and 54，000 GIs on RR in 1967 to over 26 million international guests visiting Thailand in 2013.In 2013，Thailand was the 10th most visited country in the？World Tourism rankings？with 26.5 million visitors.Around 55% of Thailand’s tourists are return visitors.The peak period is during the Christmas and New Year holidays when Western tourists flee cold conditions at home. 　　Tourism is the main service sector in Thailand.It generated about 6.5% of national income（GDP） in 2013.Although Thailand has faced such severe and varied problems as the SARS epidemic and tsunami in 2004，and political instability in 2008―2009 that has led to recession in some periods，However，prolonged political unrest affected growth in the so-called sensitive markets in December；China（+1.69%），Taiwan（+0.31%） and Japan （+0.20%），while Hong Kong declined 26.76%.But the trend of tourist arrivals has not cease to climb.Thailand has welcomed a total of 26，735，583 visitor arrivals in 2013，exceeding the year’s original target of 26.1 million and representing a 19.6 per cent increase over 22，353，903 international tourists in 2012，with total revenue estimated at THB 1.167 trillion（More than 2012 +18.65%）.This achievement brings much joy to Thailand and the country’s travel and tourism industry as a whole.These statistics are invaluable as evidence that despite the challenging factors including the ongoing political demonstrations in Bangkok，Thailand remains a popular and welcoming tourist destination.According to data tabulated by the Ministry of Tourism and Spo