煤老板网络媒介形象分析-analysis of network media image of coal boss.docxVIP

II II Abstract In the establishment and improvement of the socialist market economic system, a large number of private entrepreneurs has made a significant contribution to socialist market economy with its hard, honest and legitimate labor, then, establish a good image. But also some private entrepreneurs are criticised by the media reports because of the industrys peculiarities as well as some of the outrageous behavior, and then establish a bad image, in which the most typical mine owners, and in among the typical used coal boss is the most prominent. Speaking of coal boss, lavish weddings, mine, charter buy property, bloody GDP these keywords seem to have become synonymous with them. Coal bosses bad image will affect the public understanding of groups of private entrepreneurs, and thus affect the normal operation and healthy development of Chinas market economy. Media as audience information understanding window, how the coal bosses of broad interest groups reported? How the image of this group reported in shaping ? These problems are related to the taxa image of Chinas private entrepreneurs, more importantly, is also related to the development and improvement of Chinas market economy. Therefore, this article will through coal bosses media image sorting and summarizing, and provide some useful lessons to the substantive work on the spread of social groups in the future. This paper uses 2009-2012 China News, S, about coal bosses news reports as a sample, in content analysis to description and generalization of the overall media image of coal bosses come to a coal boss encounter the merger and reorganization of the coal industry faces transformation of heartless, show off their wealth, public-spirited image. Chapter III of the article is to construct the media image of the coal bosses to discuss, including the construction of the positive significance of the media image of the coal bosses, the media in representing the group during image problems and reasons. I fou