城市电视台民生新闻品牌栏目的可持续发展分析-analysis on sustainable development of city televisions minsheng news brand column.docxVIP

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城市电视台民生新闻品牌栏目的可持续发展分析-analysis on sustainable development of city televisions minsheng news brand column.docx

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城市电视台民生新闻品牌栏目的可持续发展分析-analysis on sustainable development of city televisions minsheng news brand column

目目录万方数据万方数据目录摘要 ·····························································································································I Abstract ························································································································ II 第一章绪论 ·············································································································· III 一、研究的目的和意义························································································ III 二、研究史回顾 ··································································································· III 三、研究的范围和方法·······················································································VII （一）研究范围····························································································VII （二）研究方法····························································································VII （三）本题目的创新之处·········································································· VIII 第二章本文研究涉及概念的相关阐述 10 一、电视民生新闻 ······························································································· 10 （一）电视民生新闻的概念 ········································································· 10 （二）电视民生新闻的产生 ········································································· 11 （三）电视民生新闻的特征 ········································································· 13 （四）国内电视民生新闻的发展 ································································· 15 二、品牌和可持续发展························································································ 16 （一）品牌 ···································································································· 16 （二）可持续发展························································································· 18 第三章城市台电视民生新闻品牌栏目的现状分析 ··············································· 23 一、民生电视新闻栏目的品牌建构 ·······················································