成舍我报业管理思想与实践分析-analysis of cheng shewos newspaper management thought and practice.docxVIP

华中 科 技大 华 中 科 技 大 学 硕 士 学 位 论 文 II II Abstract Cheng Shewo is a famous journalist and journalism educator in modern China ’s journalism history. He has been engaged in journalism for his whole life 。In his long career of journalism,he has founded the Peking Evening World, World News , World Illustrated and NanjingMinsheng Daily, Shanghai and Hong Kong Liphao, Chongqing World News and other well-known newspapers; and he is also committed to the cause of journalism education, has founded Peking and Guilin College of Journalism, Taipei ’s News College in 1955; what ’s more, he also spared no effort in News theoretical research, wrote books. Long-term practice and theoretical research, makes it into homes formed their own unique newspaper management thinking. Into the practice of running a newspaper, combined with the historical background, family background, personal experience and practice of journalism education into homes exploration into homes Newspaper Management Thought. And to tease out from the newspaper management practice and theory into the meaning and essence of management thinking into newspaper: the popular newspaper thinking, journalism capitalization thinking Newspaper Group of ideas, management mechanisms, scientific thinking and brand strategic thinking and so on. Key words: Cheng Shewo Practice of journalism Newspaper management thinking PAGE III PAGE III 目 录 摘 要 I Abstract II 1 绪论 1.1 研究缘起及意义(1) 1.2 文献综述 (1) 1.3 研究方法及重点、难点、创新点(6) 1.4 基本框架 (6) 2 成舍我报业管理思想的形成 2.1 家庭背景及时代背景 (8) 2.2 成舍我的新闻生涯 (10) 2.3 成舍我的新闻教育实践(14) 2.4 外国新闻思想的影响(16) 3 成舍我报业管理思想的内涵 3.1 报纸大众化思想 (18) 3.2 新闻事业资本化 (21) 3.3 报业集团化 (24) 3.4 专业化办报 (26) 3.5 管理机制科学化 (28) 3.6 品牌化战略 (31) 4 结语 (33) 致 谢(35) 参考文献(36) PAGE 10 PAGE 10 1 绪论 1.1 研究缘起及意义 20 世纪上半叶的中国，内有军阀混战，外有强敌入侵，新生的民国摇摇欲坠、 动荡不安。然而也正是在这个时期，涌现出了一批“铁肩担道义、妙手著文章”的 报人：梁启超、邵飘萍、林白水、张季鸾等等，这些都是近代中国新闻史上赫赫有 名的巨擘，一时间中国报坛星光璀璨、热闹非凡。在群星闪耀的民国新闻界，成舍 我是一位不得不提的卓越报人。 成舍我是中国著名报人，原名成勋，后名成平，舍我为其笔名，湖