中国邮政电子商务业务发展战略研究——以福建省邮政公司为例-research on the development strategy of china post e - commerce business —— taking fujian post company as an example.docxVIP

摘要 摘要 I I 摘 要 近几年来，伴随着经济环境的跌宕起伏和互联网宽带的快速普及，电子商 务市场增长态势非常迅猛。特别是以中国为首的新兴市场电子商务异军突起， 逐步成为国际电子商务市场的重要力量。 中国邮政集团作为百年国企，营业网点遍及各级城市乡镇，具有全国最大 的线下实体网络，同时下辖中国邮政储蓄银行、中国邮政速递物流等子公司， 具有信息流、资金流、实物流“三流合一”的企业特性，在电子商务市场开发 上具有无可比拟的优势。 虽是如此，邮政电商发展仍面临着很大的困难，与目前的电子商务市场状 况存在一定差距。造成差距的原因有很多方面，如自身机构制度、人才储备、 考核机制、产品设计、市场定位等，直接导致了邮政电子商务业务发展跟不上 目前电商整体市场的发展速度，各级邮政部门也不愿意投入太大精力到电商业 务上。 本文在认真总结、梳理和评述国内目前各大电商平台和快递行业的最新动 向的基础上，结合邮政集团旗下各项与电子商务有关联的业务进行对比，通过 对福建省邮政公司电子商务业务的深入分析以及电商行业发展潮流的借鉴，探 讨适合邮政企业的电商发展策略，并最终选定以机会为导向的战略方向。期望 通过邮政三大板块整合、开放合作拓展市场、企业体制改革等方式，构建以邮 政为核心的电子商务生态体系，实现邮政企业的电子商务转型。 关键词：电子商务 邮政 三流合一 发展策略 Abst Abstract II II Abstract In recent years, with the changes of economic environment and the rapid popularization of the broadband Internet ,e-commerce market hava a fast growth .China play an important rule in the international e-commerce market. China post group, as a state-owned enterprises, have the largest offline entities network of the country.It’s outlets throughout all levels of urban villages and towns.At the same time, China Post owns the postal savings bank of China, China post express logistics and other subsidiaries.The unity of information flow, cash flow, physical flow have the incomparable advantage on the e-commerce market development . But the development on the e-commerce market off China post still faces great difficulties.There have many problems in it’s organization system, talent pool, assessment mechanism, product design, market positioning, led to the postal e-commerce business development couldnt keep up with the electricity market development speed.Postal departments at various levels also reluctant to invest in it. This article summarized and reviewed the current domestic electric business platform and express industry on the basis of the latest developments, combined with the postal group, comparing the development trend of electricity industry, to explore suitable electricity business development strategy for China post group. Keywords: The e-commerce C