电子商务中消费者个人信息隐私的法律保护-经济法专业论文.docxVIP

II II 政治属性，突出其社会价值，逐渐形成了以国家与政府主导的立法规制模式，并 构建了以信息保护机构为中心的信息保护执行机制。作为一种自律性机制，科技 规则也在此两种保护模式下以不同方式发挥作用。然而，这三种模式都存在自身 的优势及缺陷，都不足以单独解决网络消费者个人信息隐私保护问题。事实上， 在个人信息数字化的信息时代，网络消费者个人信息隐私同时涉及政治、经济、 科技三重因素，国家、市场、科技三个主体都应发扬各自的优势，法律规范、市 场规则、科技标准都应发挥各自的调整功能，国家信息保护机构、行业自律、科 技三者都应有用武之地。 通过洞悉该信息隐私问题产生的本质原因，借鉴国外个人信息隐私保护之先 进的理论学说与实践经验，并结合我国法律保护现状，本文认为，电子商务中消 费者个人信息隐私问题的解决需要综合性保护与系统性调整，强化事前、事中与 事后的系统监管，单一的法律体制或纯粹的行业自律都不能解决根本问题，该综 合性的保护模式是将国家和立法的主导地位及宏观调控作用，市场和行业自律的 基础地位及微观调节作用与网络消费者的自我保护相结合，以此为我国在电子商 务领域构建起全面、合理且高效的消费者个人信息隐私法律保护体制。 关键词：电子商务 ；网络消费者 ；个人信息 ；信息隐私 III III Abstract The rapid development of modern information technology has made it easy that E-commerce businesses collect, process and disseminate consumers’ personal information. There is a explosively growing trend towards online consumers’ personal information collecting and exchanging. At the same time, the social phenomena become increasingly prominent that the personal information is illegally collected, maliciously utilized and disseminated, which seriously violate online consumers’ freedom, the basic rights and legitimate interests. However, science and technology is not the main culprit in the online consumers’ personal information privacy issue, and the initiator is the power imbalance between the consumers and the enterprises in the information flow relations. The solution to this problem is that the power imbalance and conflict of interests can be balanced among online consumers, E-commerce businesses and society in the control over the personal information and participation in the information flow, which is also the key to the legal protection. At present, there is lack of legislation and industry self-regulation in China’s online consumers’ personal information privacy protection. It not only fail to reverse this power imbalance and protect online consumers’ personal information privacy effectively, but also cause further this information privacy issue to deteriorate rapidly. Therefore, In China, the problem to be so