创业导向与市场导向对企业绩效的影响差异研究企业管理专业论文.docxVIP

Abstract As a kind of operation philosophy, entrepreneuria l orientation and market orientation have been attracting large concern in both academic circles and practice circles since their advent. However, the mechanis m that entrepreneurial orientation and market orientation affect business performance increasingly is met wit h skepticis m in both domestic and foreign researches: (1)will entrepreneuria l orientation and market orientation affect business performance at the same time, and if there are some potent ial mediators among the three variables? (2)if there are some potential moderators in the relationships among entrepreneurial orientation, market orientation and business performance? (3)should enterprises choose to imple ment entrepreneuria l orientation or market orientat ion, or choose to imple ment the two orientation at the same time ? Therefore, it is both theoretically and practically valuable to explore the mechanis m that entrepreneurial orientation and market orientation affect business performance by doing an empir ical examination on Chinese enterprises. According to the in-depth analys is on the related theories about entrepreneurial orientation, market orientation, organizat ional learning and business performance, combining with the depth interviewing on several enterprises’ managers, this study proposes an integrated model for the relationships among entrepreneuria l orientation, market orientation, organizat ional learning and business performance by using organizational learning as a mediator and industry type as a moderator. Based on the questionna ire survey and data analys is , the hypothesized relat ionships among the variables in the model of this study were verified. The result ind icates that: (1)The scales for measuring entrepreneurial orientation, market orientation, organizational learning and business performance are suitable to Chinese enterprises; (2)The effects of entrepreneuria l orientation and market orientatio