城市传统商业街区区域形象认知与重塑-建筑设计及其理论专业论文.docxVIP

摘要 通过中外城市商业建筑形式发展的历史回顾发现城市传统商业街区的区 域形象是建立在人对其整体结构形态、生活方式与商业行为活动感知的基础 之上的，当街区基体形式及功能结构与人的内在心理结构产生一种“力”的 同构现象时，城市传统的商业街区就会激发人们对区域整体形象的审美认 知。本文借助区域形象设计中的识别理论对城市传统商业街区区域形象要素 进行分析。从行为识别系统、视觉识别系统及理念识别系统来认知商业街区 区域形象的基体形式和功能结构；从基体形式及功能结构与人的情感意象之 间的相互关系分析商业街区给人所带来的充满生机活力的原因；从行为活 动、视觉符号及思想理念三个角度来分析城市传统商业街区使人形成特色鲜 明心理印象的内在规律。通过以上分析发现，城市传统商业街区区域形象是 建立在本街区基体结构稳定发展的前提下的街区形式及功能结构（视觉识别 系统、行为识别系统）与区域理念精神的内在统一。 关键词 传统商业街区；区域形象；结构；情感 Abstract Reviewing and analyzing the history of the developing of the architecture, we generally figure out the region image of the traditional urban business avenue is based on the human being’ s apperception which contains the recognition of the morphological structure, affirmation of life style and the permutation of the activity of business. As bond with the thought of the people’s flavor, additionally, the region image of the traditional urban business avenue would active the perceiver of the people’s affirmation. Following the theory on the recognizability of region image, we analyze the influence factor of the region image of the traditional urban business avenue. With the method containing the behavior system, view system and idea recognized system, we analyze the basic formation and the function of the structure. With the relationship between imaginary emotion and basic structure, we conclude reasons that bring the happiness to people. With the vision sign and thought texture ways, we sum up the inner rule of the trenchancy expression of the region image of the traditional urban business avenue. Analysising of all, the basic condition which contain the destruction of the region image of traditional urban business avenue is depended on the stable of the basic avenue structure and combination of the function structure(view system, behavior system) with region spirites. Keywords traditional business avenue; region image; structure; emotion 目录 HYPERLINK \l _bookmark0 摘要 ...............................................................................