传媒企业的人力资源管理研究-新闻学专业论文.docxVIP

摘 要 任何企业的成功都离不开一支优秀的员工队伍 传媒企业也不例外 中国的 市场化改革早已将传媒推入企业的行列 其人力资源管理也应紧紧跟随而动 作 为企业经营的国外传媒 早已形成一套成熟而完善的人力资源管理体系 其优秀 的管理策略正可作为今天企业化经营的中国传媒借鉴的对象 在人才的引进中注 重素质和能力 在人才的使用上给予理解 尊重和信任 给员工一个公平的竞争 环境 对员工做出的成绩及时予以肯定 注重员工的发展和培养 为挽留住优秀 员工 除提供优厚的薪酬和福利待遇外 还应建立良好的企业文化 给人才一个 宽松舒适的工作氛围和环境 中国传媒业经过几年的市场化进程 对人员管理进行了很大的变革 但仍存 在一些问题 主要是 引进人才多靠主观 缺少科学考核 使用中人员身份不同 而带来待遇不公 官本位意识严重 经营与采编人才两极分化 对此 媒体管理 者应改变观念 加强学习 了解先进的管理理念和专业知识 在用人中引入公平 的竞争机制 新闻院校和媒体联合加紧培养紧缺人才 在媒体中建立完善的职业 经理人制度 加强诚信管理 关键字 传媒 人力资源管理 人才引进 Abstract Success of any enterprise can not all do without a piece of outstanding staffs team , the media enterprise is no exception. The marketizations of China reform has pushed the media into the ranks of enterprise already, Its manpower resources management should be followed and moved tightly too. The foreign media , as the enterprise manages, have already formed a set of ripe and perfect manpower resources management systems, their outstanding management tactics can be used for China media as running an enterprise today. The supervisor should pay attention to the quality and ability during the talents introduction; in the talents use, The manager should offer understanding, respecting and trust, give staff a fair competition environment, Give the affirmation to the achievement that staff made in time, pay attention to staffs development and cultivation; In order to keep outstanding staff, besides offering munificent salary and welfare treatment, Should also set up good corporate culture , give one talent loose and comfortable job atmosphere and environment. China media industry has very heavy change for personal management to carry on Through many years market-oriented processes, but some questions still exist, It is mainly: Introduce talent lean against subjective more, lack science examine; Personnels identity while using is with bringing the treatment unjustly ; Officers standard has serious consciousness; Manage and gather and edit talents produces a po