创建华美服装培训学校的商业计划书-工商管理专业论文.docxVIP

看到了这一行业辉煌的未来; 通过对战略、课程设置、资源优势的探讨，找到 自身的市场定位和发展方向; 通过运营规划，坚定了成功办学的信心; 通过对 竟争对手的分析，找到了自身的弱点，也找到了自身的强项，增强了的必胜的 信心; 通过对未来五年的财务预算分析，看到了学校发展的美好前景; 通过对 机遇和风险的分析，找到了成功办学的可行性和防范风险的有效措施。 营销是学校成功的关键之一，通过多种办法建立华美的营销网络，我们有 优秀的教师和配合市场需求的课程设置，加上不断强化的“华美”这一服装培 训品牌的建设，华美必将成为服装培训这一行业的佼佼者，胜利者。 关键词 服装培训 竟争战略 课程优势 营销策略 财务分析 Abstract Garment is the first of four elements inhuman life, China is the first garment manufacturer, the first garment exporter, at the same time is one of the largest garment consumer in the world. Garment in an important position in national economy development in our country. Garment industry is one of the pillar industries of our national economy, is a sunrise industry of the eternal. With the vigorous development of the national economy and the continuous improvement of peoples living standards and the growing demand for garment, garment consumption will not only meet their most basic survival needs, but also catch the higher psychological needs and also need to meet self demand, which have been prompting the rapid development of the garment industry. Under the good condition of vigorous development of the garment enterprise, more and more garment enterprises demand for garment technicians, garment training school arises at the right moment, mainly teaching knowledge related to the garment, such as: pattern making and sewing techniques, garment merchandiser knowledge, costume design, etc., so that I want to open a garment training school who caters the market needs. The name of the school is Huamei Garment Training School. To use my own knowledge learned in the MBA，Our school not only teaches technical knowledge for garment, but also teaches knowledge of production and management related to garment, and use my working experience of more than 20 years in the garment industry to combine the theory and practice closely, at the same time take full advantage of national policies that support the development of garment industry, grasp the business opportunities, pr