创新产品扩散的市场进入时间及定价分析-管理科学与工程专业论文.docxVIP

Abstract When innovation products enter the market, because of competitive market and product life cycle, there is usually the most cosily and high risk. Thus, when the innovation products enter the market, how to let the products be quickly accepted becomes a very important research problem. And there is some research in technology innovation management, for examle, new product diffusion model is a very important research which is widly applicated in the academic field and industrial fields. It is a process that innovation products are accepted from entering the market. In this process, the diffusion is affected by many factors, just like pricing, advertisement, quality, channels, promotions, and market entry time. Today in the competitive market, each firm is constantly in the use of the above factors in order to occupy more market share or to speed up the rate of diffusion and make more profits. In a competitive environment, when a firm introduces a new product to the unknown market, the company needs to balance the risks of early market entry and the loss opportunity of late market entry because of market uncertainty. That is to say, the firm needs to select a proper time to enter the market. At the same time, prices and demand can affect each other; prices tend to directly affect the degree of product acceptance by customers. Today this problem is very common, especially in the market that the patent can not controll the other similar firms to enter, such as the consumer goods market and the new industrial markets. This article will based on the research that mix marketing variables on the diffusion of new products, and respectively from the perspective of firms and consumers, investigates the optimal market entry time of the late entrant and the optimal pricing of both firms in a duoploy market. The significance of this article is that integrates two factors of market entry time of the late entrant and the pricing of both firms, and gives the optimal combina