基本营销术语教程教案.pptVIP

Product Promotion;market penetration?? 市场渗透market research? 市场调研market research agency? 市场调查代理公司market segmentation? 市场细分market share?? 市场份额market valuation?? 上市公司股票市值,(公司)资本的市场总值????????? mass-produce?? 大批量生产mass-market??? 销售量大的,畅销的mass production? 大批量生产master budget?? 总预算mastermind??? 策划,智囊,决策者,出谋划策者,才子material fact? 重要信息measurement chart? 尺寸图样media empire?? 传媒帝国media manipulation? 利用媒体影响大众的media relations manager? 媒体关系部经理megamerger? 强强联合,巨型合并 market forecast??? 市场预测;营销译文： Marketing is that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. It is popularly defined as the distribution and sale of goods. Marketing includes the activities of all those engaged in the transfer of goods from producer to consumer. 市场营销是生产和交换过程的一部分，涉及到货品和服务从生产商到消费者的流通。它通常被定义为商品的分配和销售。市场营销包括了与商品从生产商到消费者转移有关的一切活动。;;Satisfying or creating a need满足和创造需求 Marketing activities can be directed towards either satisfying a need which is real, or creating a perceived need. 市场营销活动可以是为了满足市场真正存在的需求或为了创造一个可以感知的需求。 S.W.O.T. Analytical process to identify Strengths, Weaknesses, Opportunities, Threats. S.W.O.T.分析法 用来确定优势、劣势、机会和威胁的分析方法。;Pricing定价 Process of determining the ideal rate to charge a customer for your product or service. This is based upon pricing elasticity studies and consumer demand. 决定向使用你服务和产品的顾客收取多少费用的过程。这是根据定价弹性研究和消费者的需求决定的。;Promotion objectives促销目标 Each part of the promotion mix is assigned a goal based on its’ potential contribution to the overall plan. The main objectives that should be considered are: 推广组合中的每一部分都要根据总体计划完成一个目标。主要应考虑的目标是： Is it realistically achievable? Is it quantitative (for measurement purposes)? Is it aimed at a carefully defined target market? Is it easy to evaluate and modify if necessary? 确实能够达到吗？ 是定量的吗（为了便于测量）？ 是否针对一个仔细定义的目标市场？ 便于评估和修改吗？;Promotion strategy　促销战略 The plan of action outlining ways to achieve objectives. The two types of strategies are ‘push’ (where the c