刍议上海金融广告媒介策略.docVIP

刍议上海金融广告媒介策略 　　摘要：金融广告在未来广告产业发展中，将日益突显出其作为新的投放增长点的趋势。然而作为广告产业发展的新领域，为避免其在发展过程中少走弯路，尝试以上海金融广告市场为例，分析目前金融广告投放的主要问题，提出未来发展的策略建议。 　　关键词：金融广告；上海金融广告市场；媒介策略 　　中图分类号：F713.81 　　文献标识码：A 　　 　　Media Strategies of Shanghai Financial Advertisement Market 　　ZHENG Huan 　　(Department of Advertisement，Shanghai Normal University，Shanghai 200234，China) 　　Abstract：In the future advertising market，it proves a trend that financial advertising will gradually become a new source of investment. It is therefore of great importance to make fewer mistakes in developing financial advertising which is regarded as