我国葡萄酒行业国际化经营策略分析--以张裕葡萄酒为例.pdf

我国葡萄酒行业国际化经营策略分析--以张裕葡萄酒为例.pdf

我国葡萄酒行业国际化经营策略分析--以张裕葡萄酒为例

Theinternationalizationbusiness strategy ’ n·’ ● ‘ 1 · ● ’‘ researchOltlleWlne ln industrvchina Graduate:Chen WenwuSoutheast LanyueSupervisor:Wang University Abstract W-mthe of economic China acceleratingprocessglobal integration,especially WTOin200 businessenvironmentinChinawine has joined 1,the industryundergone tremendous havebeen from changes,theytotallychanged into and thisnew wine type global,creativeopentype.Underbackground,Chinas is to solvethe ofhow industry problem to dealwiththechallenges. ”Intemationalization”isthe for tomakethesurvival waycontemporaryenterprises and the for and development,isnecessarystagedevelopmentexpansion.Thispaper themethodofcombinationof and to the of adopts theorypracticeanalyzeproblems Chinaswine andhowto outtheinternationalization industry CalTy management. elaboratedtherelateddomesticand theoriesto Firstly,thepaper foreign guide the to theinternational astheinstruction. theory.,attemptsput managementtheory discussedthecurrentsituationofinternationalizationofwine Secondly,it industry, andelaboratedthe ofinternationalizationof advantage,weakness,opportunity,threat triestofmdoutthe

文档评论(0)

1亿VIP精品文档

相关文档