我国葡萄酒行业国际化经营策略分析--以张裕葡萄酒为例
Theinternationalizationbusiness
strategy
’ n·’ ● ‘ 1 · ● ’‘
researchOltlleWlne ln
industrvchina
Graduate:Chen WenwuSoutheast
LanyueSupervisor:Wang University
Abstract
W-mthe of economic China
acceleratingprocessglobal integration,especially
WTOin200 businessenvironmentinChinawine has
joined 1,the industryundergone
tremendous havebeen from
changes,theytotallychanged
into and thisnew wine
type global,creativeopentype.Underbackground,Chinas
is to solvethe ofhow
industry problem to dealwiththechallenges.
”Intemationalization”isthe for tomakethesurvival
waycontemporaryenterprises
and the for and
development,isnecessarystagedevelopmentexpansion.Thispaper
themethodofcombinationof and to the of
adopts theorypracticeanalyzeproblems
Chinaswine andhowto outtheinternationalization
industry CalTy management.
elaboratedtherelateddomesticand theoriesto
Firstly,thepaper foreign guide
the to theinternational astheinstruction.
theory.,attemptsput managementtheory
discussedthecurrentsituationofinternationalizationofwine
Secondly,it industry,
andelaboratedthe ofinternationalizationof
advantage,weakness,opportunity,threat
triestofmdoutthe
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