赣南脐橙物流模式再造研究-工业工程专业论文.docxVIP

AB ABSTRACT AB ABSTRACT IV IV V V ABSTRACT In recently, the fruit industry has developed rapidly and has become the pillar industry of the rural economy in our country. It plays an important role in the agricultural industry adjustment and increasing farmers income and export. but another aspect, there still exist many problems of our country’s fruit industry under the background of the good situation of fruit industry development. Gannan navel orange industry is a pillar industry of the Gannan areas rural economy, made great achievements at the same time also appeared a lot of problems, such as low level of industry organization, industry chain profit distribution among the subjects is not reasonable, brand management confusion, the logistics industry development backward , etc. In the above context, the Gannan orange logistics mode as the research object, Using method of the relevant theories of supply chain management theory and transaction cost theory to analyze how to optimize the Gannan navel oranges logistics mode, to Promote the healthy development of Gannan navel oranges industry, at the same time, expecting to provide reference for development of other domestic area fruit industry. The main content of this paper is as follows: First, to analyze the current situation of the Gannan navel orange industry and logistics industry development. First of all, through field investigation and a large number of literature reading, summarizing development present sit uation about Gannan navel orange industry .After more than 30 years development, Gannan navel orange industry has made a lot of achievements, including industry scale constantly expanding, the economic benefit is more and more significant, constantly improve agricultural technology level, marketing system is becoming more and more perfect. But on the other hand, Gannan navel orange industry also has many deficiencies, such as a weak brand management, low level of market organization, scale uneconomical, si