浅析跨国公司本土化战略及其启示.doc

题目：浅析跨国公司本土化战略 及其启示 浅析跨国公司本土化战略及其启示 ［寺商要］在经济全球化的当今吋代，跨国公司已经成为在全球范ra内优化配置各国资源， 提高利润率的组织形式。近些年来，经济全球化的迅猛发展促使跨国公司进行战略转移和对 外投资、积极推行本土化战略。本土化战略己成为跨国巨头们实施其全球战略而采取的必要 的、核心战略之一，成为当前跨u公句发展的主耍趋势。而随着屮国经济持续的增长和投资 环境的不断提高改善，跨岡公司针对中国的大规模、系统化的投资迅速展开。纷纷从生产制 造、产品品牌、人力资源、技术研发等方面，在中国积极推行冇计划的本十化战略。本文在 经济全球化这一吋代背景下，对跨国公司的木土化战略进行了分析和探讨，提出对屮国企业 国际化经营的借鉴和启示。 The Localization strategy of Multinational Company [Abstract] In recent years, with the rapid development of the economic globalization, the world famous MNCs ( Multinational Corporations) carry out localization tactics on the product’s manufacture and brand, talent resources, management, capital application, research and development etc, to make full use of the local resources, occupy the international markets quickly, and decrease the management risks. At last the MNCs enhance the competitive force and the local continuous growing capability, gain the maximal overseas profits. Therefore, the localization management have been some great thinking with tactics that the MNCs develop and occupy the overseas markets. This paper describes the definition of multinational companies and the connotation of the localization，and analyze the reasons of the implementation of business strategy of localization. The solution of the above-mentioned obstacles of localization strategy and its implementation are also involved. Analyze the multinational companies’ implementation of localization. According to the analysis. The conclusion is given and some advices of China’s companies’ internationalization are proposed. [Key word] the Multinational Company Localization Strategy Enlightenment W W TOC \o 1-5 \h \z HYPERLINK \l bookmark6 \o Current Document \h 一、 经济全球化背景下的跨国公司本土化战略概述 1 HYPERLINK \l bookmark7 \o Current Document \h （一） 跨W公口j和本土化战略的定义 1 HYPERLINK \l bookmark8 \o Current Document \h （二） 跨岡公司实施本土化战略的动因 2 二、 跨国公司在中国帘场本十化战略的具体形式 错误！未定义书签。 （-）技术研发木土化 错误！未定义书签。 HYPERLINK \l bookmark15 \o Current Document \h （二） 产晶本土化 3 （三） 人力资源本土化 错误！未定义书签。 （四）