客户管理的流程与价值.pptVIP

客户管理流程战略地图 CUSTOMER MANAGEMENT PROCESSES STRATEGY MAPS ;工业时代 Industry Era;新经济 New Economy;Customer Value Proposition ;顾客管理的四个流程;Customer Value Proposition ;选择客户 Customer Selection;客户细分 Customer Segmentation;客户细分 Customer Segmentation;客户细分 Customer Segmentation;选择目标细分市场 Select targeted segments;选择顾客之目标与测量指针;争取客户 Customer Acquisition;争取客户之目标与测量指标;保有顾客 Customer Retention;保有顾客 Customer Retention;保有顾客 Customer Retention;保有客户之目标与测量指标;目标 提供优质服务 创造高忠诚度的客户;发展顾客关系与价值 Customer Growth;发展客户关系与价值之目标与测量指标;Customer Value Proposition ;Customer Value Proposition ;Customer Value Proposition ;与客户构面之连结;Cases;客户构面之目标与测量指???;与财务构面之连结; 财务构面之目标与测量指标;与学习成长构面之连结;Human Capital - 各个流程所需的能力;Information Capital;Information Capital ;组织资本Organization Capital;学习与成长构面之目标与测量指标;学习与成长构面之目标与测量指标;Understandsegments Screen unprofitablecustomers Target high-valuecustomers Manage the brand ;Summary;Objective