电网企业营销战略研究工商管理专业论文.docxVIP

重庆 大 重庆 大 学硕 士学位 论文 英 文 摘 要 A B S T R A C T C urr en tly ，C hin a ，5 eleetri ea l in d u stry 15 un d erg o in g P ro foun d trans form atio n an d re form atio n . S in e e 2 0 0 2 ，a reform in g se h em e o n e le e trie a l sy ste m h 已; b e en imP le m e n te d 碗 h m ajor eontenis of “seParating netw ork fro m fac tory，诚耐 ng m ark et thr oug h Priee a dv a n ta g e ，b reak in g m o n o P o ly as we ll as b rin g in e o m P etitio n ” an d in th e e n d o f 2 0 0 2 ， th e reform atio n o f seP aratin g n etw o rk fro m fac to ry h as b een eo m P lel:ed . S u eh v 如 ety o f mo m e nto u s re form atio n in flu e n e in g the wh o le e e o n o m ie d e v e lo P m en t P o se s a b ig thr e at to the surv iv al an d gro 州 h o f e le etri e al e nterp rise s . T h e te mP 0 ra ry situatio n o f e lectri c ity一eo n sum in g m ark etin g 15 b eeo 而 n g in erea sin g sev ere d u e to the sh aP e o f b u y e r，5 m ark et un d er lo w lev el eleetrieity一e o n sum in g ，thr eats fro m P o ssib le sub stitut e for n a tura l g a s，e o al，P etro le um ，an d th e d e eP e nin g m ark e t一o rie niatio n re 五〕rm atio n as we ll as in tro d u etio n o f eo mP etitiv e sy stem in eleetri eal in d u stry . U n d er ne w eo n d itio n s，n 印爪ely ， th e fu权ire d e v e lo P m e nt d iree tio n an d wh o le o P e ratio n m o d e l h av e e o m e thr o u g h rad ie a l e h an g e ，it 15 in c re d ib ly imP o rtant for the e le e tri e a l ne tw o rk enie rp rise s to m e d itat e h o w to cllan g e trad itio n al eo n cePt o f foeu sin g o n P rodu etio n b ut o m ittin g m ark etin g an d re e o n sid e r the ir ro le 一P lay in g . C o n se q u e nily ，the item o n W h ie h this，art ie le stud ie d 15 electrieity eolnP 耐 es w hieh are resPonsible for the rum ling of the electrieity 颤 d and sale of eleetrieity. thi s PaPer em bodies great 51娜 fiean ee