- 1、本文档共72页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Introduction to the Swimwear
Market
泳衣市场的介绍
Alexandra Suhner
Agenda 日程
1. Swimwear Market 泳衣市场
2. The Consumer 消费者
3. Key Brands主要品牌
4. Bestsellers 热卖品
5. Marketing and Promotion 营销与推广
6. Trends 趋势
Research: Just Style and Mintel
• Please note that the images and facts in
this lecture are copyright protected and
cannot be used for any commercial
purposes or distribution.
• 请注意:此次讲座所含图片和文字均受版
权保护,不可用作任何商业目的和转发。
The Swimwear Market
泳衣市场
Sink or swim: the swimwear market to 2014
沉没或“游泳”:2014前的泳衣市场
• The fall-out from the global credit crunch is likely to have
an adverse effect on the clothing industry for some time.
• 全球金融危机未来还会对服装产业产生负面影响
• Overall, it could lower world swimwear growth between
2008 and 2014 from 5.32% to 1.69% and leave the world
market at retail worth US$13.25bn rather than
US13.85bn, according to a new report from just-style.
• 据just-style的新报告显示,2008-2014年,泳衣增长预
计从5.32%降至1.69%,全球零售市场总额修订为132.5亿
美元
The Swimwear Market
泳衣市场
• This worst-case scenario,
the report says, is likely to
lead to a considerable
reduction in the
exceptionally large
number of swimwear
brands that exist today.
• 报告还说,糟糕的经济可
能使泳衣品牌“大幅减少
Ed Hardy
The Swimwear Market
泳衣市场
Retail market in 2008
2008年零售市场
• Just-style estimates the retail market for swimwear and
beachwear in 2008 is worth US$13.15bn - a 2.1% rise on the
markets value of US$12.88bn in 2006.
• just-style估计2008年泳衣与沙滩装的零售市场总额达到
131.5亿美元,较之2006年的128.8亿增长2.1%
• Within this, womens swimwear represents 70% of the world
total value, followed by m
文档评论(0)