2015年亚太地区归因营销状况调查.pdf

Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends Innovation State of Marketing Attribution in Asia Pacific In association with Datalicious State of Marketing Attribution in Asia Pacific in association with Datalicious Contents 1. Executive Summary 4 1.1. Methodology 5 1.2. About Econsultancy 6 2. Foreword by Datalicious 7 2.1. About Datalicious 8 3. Marketing Attribution Beyond the Last Click 9 4. Goals and Benefits of Attribution 12 5. Types of Attribution 15 6. Types of Technology and Vendors 19 7. Actionable Attribution 25 8. Multichannel Attribution 29 9. Barriers to Success 31 10. Appendix: Respondent Profiles 34 State of Marketing Attribution in Asia Pacific in association with Datalicious Page 3 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © E Ltd 2015 1. Executive Summary This State of Marketing Attribution report, produced by Econsultancy in partnership with Datalicious, is based on a survey of more than 400 client-si