Bertrand_Schmitt-中国与全球App市场趋势.pdf

CONFIDENTIAL | DO NOT DISTRIBUTE China and Global Intelligence Overview App Trends MDCC Beijing November 14, 2013 Bertrand Schmitt 25 January 2013 CEO CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2013 Agenda 1. App Annie Overview 2. App Store Trends 3. China Trends 4. Country Trends 5. Category Trends 6. Top Games Publishers and Apps WW 7. Top Publishers and Apps excluding Games WW CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2013 App Annie is the #1 Provider of App Store Intelligence 1950s 1990s 2010s Broadcast Web App Stores Market data for TV Market data for websites, Market data for the leading ratings etc. visits, visitors etc. app stores CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2013 App Annie Global Network of Offices 130 Employees Across a Global Network of Offices CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2013 #1 App Store Analytics and Market Data App Annie products are used by 90% of the top 100 publishers* and have more than 165,000 registered business users * 90% Penetration on iOS and Google Play based on Top 100 highest grossing publishers globally using App Annie Store Stats (May 2013) CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2013 App Annie Data is Trusted by the World’s Media and Research Analysts CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Anni