人力资源管理之员工招聘策略及工具ReferralLeadstoSARS及SLAPCOBRA.pdf

Recruitment Strategy – Referral leads to SARS and SLAP COBRA Gryphon SOU Denise Yu-yan Cheung Fung School of Graduate Studies Fellow Asia International Open University Life Management Institute Macau Special Administrative Region, PRC United States Absract This paper introduces an array recruitment activities with an acronym of “Referrals lead to SARS”. It also introduces a recruitment strategy with an acronym of “SLAP COBRA”. These two management tools have been used in a major insurance company in Hong Kong Special Administrative Region. They are proved to be feasible in the insurance industry and effective in resolving internal conflicts and mitigating staff grievance within an organization. Keywords: Insurance Industry, Insurance Agents, Recruitment, Referral leads to SARS, SLAP COBRA. 1 Synopsis This Paper depicts the recruitment activities and strategy adopted by a major insurance company nicknamed as “M Company” in Hong Kong Special Administrative Region. Under human resources management, one of the Authors of this Paper streamlined recruitment activities in a model with an acronym of “Referrals lead to SARS” and implemented a recruitment strategy with an acronym of “SLAP COBRA”. The recruitment campaigns launched with “Referrals lead to SARS” and “SLAP COBRA” were proved to be feasible and most effective in resolving internal conflicts and mitigating staff grievances within an organization. After all, the recruitment exer