南昌泰然雅居度营销推广执行案.pdf

瑾献世纪海通集团 Annual marketing execution case 泰然雅居泰然雅居· 年度营销推广执行案 2012年2月15 日 COREAD共读地产 《2012房地产营销策划大全》震撼升级上市！每月免费更新，淘宝店铺： 全年销售目标全年销售目标 保底销售保底销售11.55亿亿力争力争22亿亿 Annual sales target Guarantee strive to sales 150 000 000 200 000 000 《2012房地产营销策划大全》震撼升级上市！每月免费更新，淘宝店铺： 2012推广聚焦2012 to promote the focus 定位：泰然雅居昌南最具性价比项目 方向：主抓刚性需求及首改需求客户 Positioning: stride Agile Chang South most cost-effective project DiDirectition: concenttratiting on ththe riigidid ddemandd andd chhange ththe needds off custtomers 《2012房地产营销策划大全》震撼升级上市！每月免费更新，淘宝店铺： 前期探讨成果 Pre-investigate the results 传播中全面围绕“昌南最具性价比”一诉求点展开 扩大泰然雅居客户面，增加昌南周边乡镇推广力度 深度度挖掘掘现有老客户户力量 ，，有效效促进老带新效效果 持续保持项目热度，始终保持案场热销氛围  计划全年营销广告费用占销售额的2%，共计300万元 2% of the planned annual marketing and advertising expenses as a percentage of sales, for a total of 300 million Comprehensive around CHANGNAN most cost-effective, the selling point to expand the dissemination of To expand calmly Agile customers face, and increase the surrounding towns of CHANGNAN efforts to promote Depth of excavation of existing and old customers the power of the effective promotion of the old and new effects ContinueContinue toto keepkeep thethe projectproject heat,heat, alwaysalways keepkeep thethe hothot atmosphereatmosphere ofof thethe casecase ofof fieldfield 《2012房地产营销策划大全》震撼升级上市！每月免费更新，淘宝店铺： Stride Agile 2012 annual marketing plan: 泰然雅居泰然雅年营销计划全年营销计划： 2月